Spinning Silk Multimedia®
Fall is here. Can we help your company make an effective jump into the new media leaf pile? Maybe, maybe not–every company is different. We’ve been able to help some companies. Give us a call to discuss your situation–864-907-5417 or send us a note.
Spinning Silk Multimedia® is a company based in Greenville, SC committed to helping businesses use new media effectively as part of their overall marketing plan. We recognize the importance of using multiple forms of media to bring a maximum return on your investment with a minimum amount of fuss. Our desire for your company or organization is to have a consistent brand and innovative tools to grow your company by providing the new media marketing tools of web design & hosting, blogging, podcasting and social networking.
Question is–where do you start?
Look for the domain name you want (www.mydomainname.com) and secure it before someone else claims it. Even if you don’t use it right away, it’s inexpensive insurance.
If the domain name you want is already taken, keep trying similar ones until you find what you need. $15/year–no, we’re not the cheapest place to register, but do you really want cheap or do you want to do business with a company who will do their best to help you with your overall online presence?
Announcements
Creativity and Innovation in a Budget Meeting
Written by Patrick Greer on
December 2nd, 2008
I’m going to continue the series on New Media Authority after this post but over the weekend we had an interesting meeting focusing on our companies budget thinking about things we could cut that were draining us but more importantly we made extensive list of the software, hardware and services we used. After we made the lists we asked an important question, “Is their anything listed that we are not using to it’s fullest potential?” Before I get to those I will share what we have cut;
We are dropping our online fax service - Rapidfax. We have nothing against the company, in fact we have been pleased with the service however even with offline faxing we have issues with supporting that old and inefficient technology. We also were not getting our money’s worth of service each month. We don’t even use close to the volume of 300 inbound or outbound fax pages. If we absolutely have to send or receive a fax we will look at “per use” options but you will not a see a fax number on future business cards. On a positive note we will be supporting PDF technology heavily in terms of training our clients and being experts in the area. If our “faxing” needs do increase we will look at the option of an “online fax service” but we will highly discourage the use of the traditional fax machine.
Another thing we are dropping is an ad/listing in the print edition of the Yellowbook telephone directory. I know that sounds crazy. Boo hoo, we won’t be listed next to our other local competitors. Guess what? We are paying a significant amount for our ads and we have not received a dime of revenue from it in the past year. Just like like faxing we don’t support the creation of bulky phone books either. The last time any “yellow page” phone book was delivered to our home or business I did not even place them on a shelf. They went directly to the recycle bin without being used. Imagine how much energy could be saved if these inefficient directories were not published in bulk like they were. It was bad enough when it was one “yellow page” directory now I know of at least three I throw in the recycle bin. If the business directory companies offer a “new media” only option we are open to that option.
Enough of the negative what did we discover when we looked at the software and hardware we were using? What did we have that could bring the greatest possible revenue and yet we were not using to the fullest?
In the area of hardware our photography equipment stuck out as something that brings us the best immediate revenue and yet we are not utilizing is like we should that will change big time. After that our sound equipment is going to be utilized more for podcasting.
In our software collection three applications or suites were revealed as tools were not taking advantage of as much as we should. One was a screen recording software called Screenflow. It creates video of tasks we do on our computers. We wil definitely be using this more for training. Also as much as we use the Adobe Suite of products (Photoshop, Acrobat, Illustrator and InDesign as well as Bridge) we are not taking it to the next level. In addition to our own use look for training options from us in the near future. Finally this past year we acquired the Concept Draw Office Suite which includes mindmapping, project management and organizational illustration software. We will not only be using this more for our own purposes but we will be providing some innovative services through it’s use.
It’s true, financial times are tough and challenging but you and your company may be richer than you think. What great technological tools and services have great potential but are going under utilized. What antiquated technologies are wasting you money or are just around to support others who refuse to take advantage of more efficient means of communication and working?
